In February of 2005, International Princess™ Project founder Shannon Keith took a trip to India that opened her eyes to a tragedy that was occurring daily to women and girls throughout the country. After visiting one of India’s many red light districts, she was forever changed by what she witnessed…
modern day slavery.
She heard story after story of young girls sold into the sex trade by their families, orphans picked up off the street by pimps, and even young mothers just trying to feed their children. Many were held against their will. Others were trapped by economic poverty. Worst of all were the stories of those who managed to escape the brothels only to return due to social stigma with no other way to survive.
Compelled by the magnitude of the problem, Shannon returned home and gathered friends to do something about it. Together, they founded International Princess™ Project to advocate for these women, give them opportunities to restore their broken lives and empower them to live in freedom. Shannon and her team quickly discovered that without a new occupation, these women and girls stood little chance of surviving outside of the brothels. The fabric of the traditional Indian Sari, worn in even the darkest places in India, inspired the solution. They worked with skilled seamstresses to create a simple pattern that the women could use to learn how to sew. Stitch by stitch, the women would gain confidence not only in their newfound trade, but also in their newfound hope and freedom.
This launched a life-changing, cycle-breaking product known as PUNJAMMIES™.
What started with just six women sewing in a single room has grown to over 150 women employed by one of International Princess™ Project’s three sewing centers in India. With every PUNJAMMIES™ purchase, the dignity and freedom of a woman is reinforced and the future in India gets a little bit brighter. The vision is for thousands more! Together, we can bring light to some of the darkest corners of India.